No Apologies: The PlaceMKR Investment Philosophy

We're not institutional. That's our advantage.

While institutional capital chases the same core markets with predictable returns, we thrive on identifying opportunities they overlook. Our size allows us to move quickly and decisively when we identify value – no investment committee delays, no bureaucratic approval chains.

We follow growth, not crowds.

The herd mentality in real estate investment creates opportunity for those willing to look beyond consensus. When everyone rushes to the same submarkets, we're already positioned in the next wave of growth. Our Path of Progress strategy isn't about following trends – it's about identifying them before they emerge.

We're asset-agnostic. Markets evolve. So do we.

In 2022, we were pursuing residential development. When market conditions shifted, we pivoted to industrial. When we identified data center opportunity, we executed. Our flexibility allows us to capitalize on opportunities regardless of asset class.

We leverage local intelligence others can't access.

Our deep Texas relationships provide market intelligence that doesn't show up in brokerage reports. We know when municipalities are planning infrastructure expansions, when employers are considering relocations, and when landowners might be ready to sell – often before these opportunities reach the broader market.

We're investors first, developers second.

While we have deep development expertise, we approach every opportunity with an investor mindset. Sometimes the best returns come from entitling and selling land rather than developing it ourselves. We're focused on optimizing returns, not maximizing building activity.

We believe in active management.

We don't buy assets and hope for appreciation. We create value through active management – whether that's through entitlement work, infrastructure solutions, repositioning, or strategic leasing. Every investment has a clear value-add strategy from day one.

We're invested alongside our partners.

We have meaningful co-investment in every deal. When our investors win, we win. When capital partners engage with PlaceMKR, they're getting a team that's fully aligned with their success.

This is who we are. This is how we invest. This is why we consistently deliver uncommon returns in Texas real estate.